Building Engagement: Strategies to Grow and Retain Your Audience
How to Cultivate Meaningful Connections and Keep Your Community Coming Back (#3 in our newsletter series)
Dear Enthereal Community Member and Newsletter Subscriber,
As your healthcare-centered project starts to take shape, you may find yourself wondering how to move from simply sharing information to building lasting engagement. Growing your audience is important, but retaining the people who care about your message is what transforms a newsletter into a movement.
At Enthereal, we believe that connection and participation are the heart of any healing-centered initiative. So how do you create that ongoing sense of connection and community?
Focus on Value, Not Just Volume
It's easy to get caught up in metrics like subscriber count or likes. But what keeps people returning is the sense that they’re part of something meaningful. Share insights, reflections, and resources that are relevant to your mission and your readers' needs.
Ask Real Questions
Genuine engagement starts with curiosity. Ask your readers questions that matter:
What are they struggling with?
What solutions have helped them?
What do they want to learn more about?
These questions don’t just create connection—they give you valuable feedback for future content.
Create Rhythms, Not Routines
Consistency helps build trust, but that doesn’t mean every email has to follow a rigid format. Try establishing a general rhythm:
Weekly reflection
Monthly in-depth feature
Periodic calls for collaboration or stories
This invites readers to anticipate what’s coming without feeling like it’s the same every time.
Highlight Community Voices
You don’t have to be the only voice in your newsletter. Consider inviting guest contributors, spotlighting readers' stories, or curating insights from your audience. This builds a sense of belonging and helps foster peer-to-peer trust.
Encourage Micro-Engagements
Not every action has to be a major one. Invite your audience to:
Hit reply with a one-line thought
Vote in a simple poll
Forward the email to a colleague
Small asks, when they’re meaningful, can build momentum over time.
Follow Up With Intention
When someone replies or shares, acknowledge it. A thank-you goes a long way. Engagement grows when people feel seen and appreciated.
Keep Listening, Keep Evolving
The best strategies aren’t one-size-fits-all. Pay attention to how your audience responds, and be willing to evolve. Sometimes the best way to grow is to deepen—not widen—your connection with the people already paying attention.
Building engagement is about showing up consistently, staying responsive, and being willing to adapt as your community grows.
What strategy has helped you feel most connected to a newsletter or project? We’d love to hear about it.
Warm regards,
Kiya Kersh
Founder, Enthereal