Experimentation in Content Creation: Testing What Works
Try, Learn, Adapt — Finding What Resonates with Your Community
Dear Enthereal Community Member and Newsletter Subscriber,
One of the most liberating truths in creating a newsletter or health-centered community platform is this: you don’t have to get it perfect right away or all at once. In fact, trying new things is one of the best ways to discover what truly resonates with your audience. Pick a few things to focus on, and adjust what you’re comfortable with.
Experimentation isn’t just allowed—it’s absolutely essential.
It’s permission to play.
At Enthereal, we believe healthcare transformation needs creativity, iteration, and the courage to share ideas before they’re fully formed. That applies just as much to how you structure your communications as it does to building your actual programs and services.
Why Experiment?
Because people are different. Your audience might be made up of nurses, clinicians, mental health professionals, caregivers, or curious health seekers—and each group may connect with different tones, formats, and content types.
Trying new content approaches helps you:
Discover hidden interests in your audience
Break through content fatigue (for them and you!)
Stay fresh and creatively energized
Formats to Experiment With
Personal reflections: A candid, human take on something you learned, witnessed, or struggled with this week.
Quick tips or tools: Something immediately useful for people working in care or wellness.
Stories from the field: Patient encounters (anonymized), provider stories, or snapshots of healing work in action.
Mini-essays: Slightly longer, thoughtful takes on big ideas in health, healing, or justice.
Curated content: Share things you’ve read, seen, or listened to—with a note about why they matter.
Tones to Try
Warm and personal: Like a letter to a friend.
Insightful and professional: Thought leadership and systems thinking.
Playful or provocative: Stir curiosity and reflection.
Collaborative: Invite participation, feedback, or co-creation.
How to Know What’s Working
Watch your:
Open rates and clicks (if you’re linking out)
Replies and forwards
Social sharing or mentions if your content is cross-posted
Even a single reply from someone who felt moved or helped is meaningful. It tells you where the signal is.
Reflect and Adjust
Give each experiment a few weeks before deciding whether to keep or drop it. And always leave room for your own joy—if you love writing a certain way, that energy will shine through.
You are allowed to try new things. You are allowed to change course. This is how you learn. This is how we lead.
Still reading? I find myself often reminding myself, “Competence to Confidence.” In the case you’re not confident in these practices, it takes building up the muscle memory. Learning from others who have the experience can support your learning and practicing path. You can reply to this email with your thoughts and questions. Just hit reply. Or “heart” this, if you please. It means a lot since we don’t ask for money in return for this.
Warm regards,
Kiya Kersh
Founder, Enthereal
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